Toyota Sunnyvale

Do you remember your first car? Maybe it was even a Toyota. Think of all the freedom it brought you and the excitement you felt as you cruised down country lanes and city streets. Now, stop. Think about what it would have felt like not to experience that sense of wanderlust. That's what many teenagers and young adults are facing today- except that some of them actually choose technology over having an automobile. BBC News reports, "In 1978, 50% of 16-year-olds had obtained their first driving licen[s]e. In 2008, according to the US Transportation Department, it was just 30%.The number of those aged 19 and under with driving licen[s]es has also been in steady decline since its 1978 peak, when 11,989,000 had one. In 2010, it was 9,932,441, or 4.1% of American drivers."¹And, this isn't all; the more shocking news is that in a recent survey, 46 percent of 18 to 24-year-olds stated that they would choose having internet access over owning their own cars. Gone are the days of sex-symbol vehicles; it's now more popular to interact using social media and gaming platforms.

Did you know there are currently over seven million Toyota Camry owners in the United Sates? For 30 years, the Camry has been an integral part of many special memories in this country. Because of this, Toyota has decided to launch "The Camry Effect"- an interactive platform for owners to share memories, milestones, and moments with involving their vehicles. As Kimberley Gardiner, National Digital Marketing and Social Manager for Toyota, explains, "There are millions of Camry owners out there, but each has a unique and important story to tell. The Camry Effect connects these owners and helps them learn a little more about their individual stories-from favorite part of a road trip to Camry models passed down through generations. The site personalizes the experience of driving a Camry in a fun, engaging way."¹