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There's always "stuff" going on around the globe. But it seems to be coming in an uninterrupted string of fits and starts... flooding, tornadoes, the capturing and killing of a terrorist leader, earthquakes, a royal wedding, a tsunami...The list could go on. But, you get the jest. The past few weeks have been pretty intense. That's why we're so happy to bring you this human interest story, demonstrating the intelligent, and…

Toyota Future Car Challenge

Toyota hybrid cars are leading the march for a "Future Car Challenge" - Toyota low carbon / low emission cars will be out in force at a November RAC Future Car Challenge event. Three generations of the ground breaking and award winning Toyota Prius hybrid will be the stars of this annual event.

On November 6th, electric, hybrid and low-emission rides are going to travel a 60-mile course from Brighton to London. This is part of a huge effort to display the best energy performance during the route.

Toyota Launches 'Ideas for Good' Initiative

Toyota Motor Sales (TMS), USA, Inc. announced its new brand campaign, "Ideas for Good," a unique initiative centered on what the company has been doing for many years-repurposing its innovative automotive technology to benefit society in the non-automotive space. The campaign builds upon Toyota's DNA of quality, reliability and durability, as well as its commitment to innovation, by inviting consumers to share their own ideas to improve quality of life beyond the automotive world.
 
An extension of Toyota's enduring commitment towards continuous improvement, the "Ideas for Good" initiative empowers people to imagine new possibilities for Toyota technologies.