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Toyota Motor Sales (TMS), U.S.A., Inc. along with its advertising agency Saatchi & Saatchi LA announced the marketing campaign for the Prius family of vehicles. The campaign, "Prius Goes Plural," challenges the public to help the automaker answer a unique, grammatical question in the wake of the world premiere of the Toyota Prius family of vehicles-what do you call more than one Prius?
 
Adding to the current third-generation Toyota Prius and Prius Plug-in vehicle…

A better way to power electric cars? a quest for automakers and seemingly elusive wish of consumers. However, Toyota Motor Co., the world's largest seller of hybrid autos is on it. Their most current initiative is developing a magnesium battery that holds twice the energy of lithium-ion cells. And according to the engineer managing the U.S. project, Jeffrey Makarewiez, the work in Ann Arbor complements other future electric-power chemistries at Toyota labs in…

With GAP there will Never Be a Total Loss.

 
Mike New
Finance Director

Think for a moment how typical auto insurance works:

If you have an incident where your car is declared Totaled, due to Theft, Accident, Fire, or Flood, they usually pay the market value for the vehicle.

If you still owe more than Market Value on your finance or lease contract, you are stuck paying-UNLESS you choose Guaranteed Auto Protection (GAP) from Toyota Financial Services, a product that can eliminate your remaining…

 
Mike Johnson
Pre-owned Sales Director

It has been seven and one half years since the Price - Simms acquisition of the Toyota Sunnyvale Dealership in Sunnyvale, California.

From the start it was destined for success.  We began with a very simple philosophy - to Always make it Easy for our Customers to enjoy their experience at Toyota Sunnyvale, whether shopping for a new or a pre-owned vehicle. In order to do this we needed to create an?

Toyota Sienna 4-Cyl For High Mileage Lovers

Toyota introduced its 2011 Sienna minivan earlier this year, with a smaller 4-cylinder engine, which produces decent horsepower and amazing gas mileage.

The four-cylinder Sienna promised an EPA rating of 19 mpg city and 24 mpg highway. Anyone who cares about fuel economy knows how to work greater mileage out with a "four-banger."

The base model Sienna LE lists from $24,260, undercutting the current model by $340. Buyers wanting the sportier SE model with…

Toyota RAV4 Electric Attracts Big Bucks

For years, Tesla did everything it could to be profitable while making drive trains that will help save the world. Now, with the help of Toyota, they may just do it.

Yes, Tesla has big investments of its own, but when you're losing $50 Million per year to stay in business, that cash goes quickly. But Tesla is here to stay - and Toyota knows this, which is why they've joined with Tesla to…