Did you know there are currently over seven million Toyota Camry owners in the United Sates? For 30 years, the Camry has been an integral part of many special memories in this country. Because of this, Toyota has decided to launch "The Camry Effect"- an interactive platform for owners to share memories, milestones, and moments with involving their vehicles. As Kimberley Gardiner, National Digital Marketing and Social Manager for Toyota, explains, "There are millions of Camry owners out there, but each has a unique and important story to tell. The Camry Effect connects these owners and helps them learn a little more about their individual stories-from favorite part of a road trip to Camry models passed down through generations. The site personalizes the experience of driving a Camry in a fun, engaging way."¹

The platform, found at (http://www.toyota.com/camryeffect), honors the Toyota Camry as the best-selling car for nine years running, and celebrates the all-new, seventh-generation Camry. Past and present owners are invited to share stories by creating a unique "Camry Effect" based on responses to a series of questions. The resulting "Effect" can be shared throughout the community and shared within other social networks. As each Effect becomes more personal, users can see how one vehicle connects millions of people. In short, this platform is a fresh way to share the history of an iconic vehicle.

Ready to make your own Toyota Camry memories? Visit Sunnyvale Toyota at 898 W. El Camino Real Sunnyvale, CA 94087 and take a test drive today, or call us at (888)402-3667 for specs and pricing information.

Source:¹http://pressroom.toyota.com/releases/toyota+owners+camry+effect.htm?siteid=DMG_rss_201109_RLA_explan_toynew_Toyota+Unites+Owners+of+America%27s+Best-Selling+Car+With+the+%27Camry+Effect%27